Senteurs d’Ailleurs

Senteurs d’Ailleurs is a prestigious perfume and cosmetics institution, an iconic destination in Brussels. Founded in 1997 by Pierre Donie, the boutique offers an exceptional selection of renowned brands such as Santa Maria Novella, Frédéric Malle, Byredo, Diptyque, Jo Malone, Tom Ford, and Serge Lutens.

In 2010, I had the privilege of working on their visual identity as the store embarked on a new chapter, moving to a larger, architecturally ambitious space. My challenge was to reflect the founders’ expertise and their meticulous approach to selecting products through a refined communication strategy. Building on the visual codes I had established under my former studio name, Codefrisko, I aimed to create a singular identity that captured the essence of the boutique: the preciousness of its ingredients, the sophistication of its offerings, and the luxurious spirit of its new setting.