L’Atelier Blanc

Renowned Parisian Hair Colorist

In the pristine, all-white Parisian salon of renowned hair colorist Frédéric Mennetrier, I crafted the entire brand identity for L’Atelier Blanc, along with a limited-edition, handmade press book. The goal was to convey the salon’s exclusivity, high-end positioning, and professional expertise.

The logo’s ornamental cameo evokes a sense of rarity, delicacy, and antique elegance, while the hourglass icon—featured in the border frieze—symbolizes suspended time. It also nods to a chemist’s vial, hinting at the elixirs and bespoke formulas created within this unique laboratory dedicated to color and timeless beauty.

  • Packaging design for a bespoke elixir formula, created as an interior fragrance gift for clients of L’Atelier Blanc, the unique hair and beauty laboratory.

  • Client gift.

  • Inside the salon: 13 Rue Vivienne, Paris.

  • Packaging design for Shampoo ShP1

  • packaging design for bespoke hair products

  • Inside the salon: 13 Rue Vivienne, Paris.

  • Silkscreen for client present - limited edition. Illustrated by Jeanne Detallante

  • Press release announcing the relocation of the salon to 13 Rue Vivienne, Paris.

  • Press release. Frederic Mennetrier presentation

  • Press release cover. Crafted limited edition, 100 copies. Transparent spot UV varnish on textured white paper.

  • Press release announcing the relocation of the salon to 13 Rue Vivienne, Paris.

  • Inside the salon: 13 Rue Vivienne, Paris.

  • Illustration by Valentine De Cort